Our Firm
Fortunet is a boutique investment banking firm specializing in M&A and fundraising for E-commerce businesses and, in particular, Amazon FBA businesses.
The firm was founded by two partners, who have been representing thousands of Amazon sellers on a variety of legal matters, and are well-known in the Amazon community over the last years. The founders have many years of experience in managing and leading international transactions, including M&A.
Fortunet represents businesses for sale of different sizes, ranging from equity value of $500K to $60M. We work closely with different buyers, including e-commerce companies, private equity firms, VCs and private investors.
Partners
Yael Cabilly, Esq.
Yael Cabilly owns the law firm Cabilly & Co and is one of the globally leading E-commerce attorneys. Licensed in NY and Israel, Yael and her team represent thousands of Amazon sellers in all legal issues, including listing / account suspensions, Intellectual property enforcement, E-commerce transactions, and IP registration.
As one of the key players in the e-commerce community, Yael’s firm is the focal point for hundreds of private labels who wish to sell their store, as well as large companies that wish to purchase such accounts.
Michal Baumwald Oron, Adv.
Michal holds LLB from Tel-Aviv University, within the IDF academic reserve, and LLM from Bar Ilan University.
Omri Zaltzman
While managing his affiliate marketing business and after receiving a B.A. in accounting and economics from Ben Gurion University, Omri founded his private label business on Amazon in 2016. Leveraging his expertise in the art of PPC, SEO, and data analysis, Omri quickly became a 7-figure Amazon seller. After planning his exit strategy, he successfully sold his private label brand to a new owner in 2019.