Founded in 2018, Fortunet is one of the first investment banks specializing in the sale of medium and large E-commerce businesses, in particular Amazon businesses. Fortunet has represented dozens of 7 and 8 figures Amazon sellers in their M&A transactions, and closed some of the largest transactions in the Amazon FBA space.
Among sellers, Fortunet is known for representing the highest quality businesses, for obtaining the best possible multiples and deal structure, and for zealously pursuing the deal until achieving a successful closing.
Among buyers, Fortunet is known for having the largest deal flow, and for preparing the most professional, accurate and detailed marketing packages, allowing buyers to efficiently analyze businesses save time and money on deal expenses.
Michal Baumwald Oron, Adv.
Co-Founder and CEO
Executive Manager, lawyer and Investment Banker. 25+ years of experience, holding senior positions in international leading brands, as VP Business Development and General Counsel.Led major IPOs, M&As and joint ventures.
Yael Cabilly, Esq.
Co-Founder and Partner
16+ years of experience as intellectual property and E-commerce attorney.Founder of Cabilly & Co, one of the leading e-commerce law firms,representing over 5,000 sellers world-wide, since 2015.
COO and Partner
12+ years of experience as an online marketer. Built an affiliate marketing business as well as a 7 figure Amazon Private label brand using his PPC and SEO expertise. Sold his successful Private Label in 2019.
They are both experienced and sharp attorneys, with outstanding connections in the industry.
As a seller, I felt I was in good hands, and they protected me through the entire process. They are “problem solvers”, with a business approach. I highly recommend them!
I highly recommend Fortunet for selling your online business! I had an Amazon Private Label brand in the kitchen niche, and I decided that it’s time for me to move on to other projects. I tried my luck with different brokers, including a very big brokerage company, and for 6 months all I got was either potential buyers that didn’t really understand the Private Label model, or potential buyers that weren’t willing to pay a relevant price for my business. After those 6 months, I’ve heard about Fortunet and contacted them. I felt like I have complete support from their team and that all my questions are being answered, and most important, I immediately started receiving calls and offers from RELEVANT potential buyers. Less than 3 months after I started the process with them, I made an agreement with a buyer and successfully sold my business to him.