Fortunet is a boutique investment banking firm specializing in M&A and fundraising for E-commerce businesses and, in particular, Amazon FBA businesses.
The firm was founded by two partners, who have been representing thousands of Amazon sellers on a variety of legal matters, and are well-known in the Amazon community over the last years. The founders have many years of experience in managing and leading international transactions, including M&A.
Fortunet represents businesses for sale of different sizes, ranging from equity value of $500K to $60M. We work closely with different buyers, including e-commerce companies, private equity firms, VCs and private investors.
Yael Cabilly, Esq.
Yael Cabilly owns the law firm Cabilly & Co and is one of the globally leading E-commerce attorneys. Licensed in NY and Israel, Yael and her team represent thousands of Amazon sellers in all legal issues, including listing / account suspensions, Intellectual property enforcement, E-commerce transactions, and IP registration.
As one of the key players in the e-commerce community, Yael’s firm is the focal point for hundreds of private labels who wish to sell their store, as well as large companies that wish to purchase such accounts.
Michal Baumwald Oron, Adv.
Michal holds LLB from Tel-Aviv University, within the IDF academic reserve, and LLM from Bar Ilan University.
While managing his affiliate marketing business and after receiving a B.A. in accounting and economics from Ben Gurion University, Omri founded his private label business on Amazon in 2016. Leveraging his expertise in the art of PPC, SEO, and data analysis, Omri quickly became a 7-figure Amazon seller. After planning his exit strategy, he successfully sold his private label brand to a new owner in 2019.
They are both experienced and sharp attorneys, with outstanding connections in the industry.
As a seller, I felt I was in good hands, and they protected me through the entire process. They are “problem solvers”, with a business approach. I highly recommend them!
I highly recommend Fortunet for selling your online business! I had an Amazon Private Label brand in the kitchen niche, and I decided that it’s time for me to move on to other projects. I tried my luck with different brokers, including a very big brokerage company, and for 6 months all I got was either potential buyers that didn’t really understand the Private Label model, or potential buyers that weren’t willing to pay a relevant price for my business. After those 6 months, I’ve heard about Fortunet and contacted them. I felt like I have complete support from their team and that all my questions are being answered, and most important, I immediately started receiving calls and offers from RELEVANT potential buyers. Less than 3 months after I started the process with them, I made an agreement with a buyer and successfully sold my business to him.